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Subject Lines Matter

Subject LInes Matter Subject lines matter. If you want to increase your open rate, then you will want to read on. Between our lack of time and the hundreds of newsletters we receive per week, it is critical that your newsletter stands out in the Inbox. Creating interesting and intriguing subject lines is not an easy task, but can be accomplished with some creative thinking, A/B testing, and well, of course, this blog post. A bad subject line can not only lead to your newsletter being trashed, but also hav... Read more...

Project Management: The Discipline You Can't Live Without

Project Management: The Discipline You CAN’T Live Without Project management is more than just a science it’s an art. Whether a temporary project or ongoing internal assignments and tasks, managing your team is crucial for efficiency and productivity within an organization, especially one with many moving pieces. Staying organized and on top of daily progressions may seem daunting and typically quite stressful, if a proper system is not put into place. Enter, project management software. Pro Read more...

EmailGreen's Top 5 Email Marketing Tips

EmailGreen's Top 5 Email Marketing Tips Email Marketing is one of the most effective ways for a business to reach their customer base. However, it is important to implement proper email marketing strategies and to adhere to the correct etiquette to ensure success. As a company focused on email marketing, we wanted to share our top 5 email marketing tips to make sure your newsletters and emails stand out! Get Permission! Do not buy email lists and leads… Ever! Make sure that the people Read more...

Mobile Email Vs. Desktop Email

Best Practices in Email Marketing

Best Practices in Email Marketing The success of any email marketing campaign is dependent on a vast amount of variables like timing, application, measurement, consistency and content, just to name a few. It is hard to say what undoubtedly gives you the highest ROI; however, there are best practices to keep in mind when developing any successful email marketing campaign: Spam is more than a four-letter word; it can actually determine critical outcomes from losing clients to tarnishing a company Read more...